Overview
Brought to you by YData
Dataset statistics
| Number of variables | 17 |
|---|---|
| Number of observations | 103 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 13.8 KiB |
| Average record size in memory | 137.3 B |
Variable types
| Categorical | 1 |
|---|---|
| Numeric | 16 |
Social Media is highly overall correlated with total_campaigns and 7 other fields | High correlation |
month is highly overall correlated with week | High correlation |
num_apps is highly overall correlated with num_smss and 8 other fields | High correlation |
num_emails is highly overall correlated with total_campaigns and 7 other fields | High correlation |
num_smss is highly overall correlated with num_apps and 7 other fields | High correlation |
total_campaigns is highly overall correlated with Social Media and 10 other fields | High correlation |
total_clicks is highly overall correlated with Social Media and 10 other fields | High correlation |
total_conversions is highly overall correlated with Social Media and 10 other fields | High correlation |
total_customers is highly overall correlated with Social Media and 10 other fields | High correlation |
total_impressions is highly overall correlated with Social Media and 10 other fields | High correlation |
total_orders is highly overall correlated with Social Media and 9 other fields | High correlation |
total_revenue is highly overall correlated with Social Media and 10 other fields | High correlation |
total_spend is highly overall correlated with Social Media and 10 other fields | High correlation |
week is highly overall correlated with month | High correlation |
agg_aov has unique values | Unique |
total_impressions has unique values | Unique |
total_spend has unique values | Unique |
total_revenue has unique values | Unique |
Reproduction
| Analysis started | 2025-04-11 18:58:16.095344 |
|---|---|
| Analysis finished | 2025-04-11 18:58:38.502552 |
| Duration | 22.41 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
Length
| Max length | 4 |
|---|---|
| Median length | 4 |
| Mean length | 4 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 2023 |
|---|---|
| 2nd row | 2023 |
| 3rd row | 2023 |
| 4th row | 2023 |
| 5th row | 2023 |
Common Values
| Value | Count | Frequency (%) |
| 2024 | 53 | |
| 2023 | 50 |
Length
Histogram of lengths of the category
Common Values (Plot)
| Value | Count | Frequency (%) |
| 2024 | 53 | |
| 2023 | 50 |
Most occurring characters
| Value | Count | Frequency (%) |
| 2 | 206 | |
| 0 | 103 | |
| 4 | 53 | 12.9% |
| 3 | 50 | 12.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| Decimal Number | 412 |
Most frequent character per category
Decimal Number
| Value | Count | Frequency (%) |
| 2 | 206 | |
| 0 | 103 | |
| 4 | 53 | 12.9% |
| 3 | 50 | 12.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| Common | 412 |
Most frequent character per script
Common
| Value | Count | Frequency (%) |
| 2 | 206 | |
| 0 | 103 | |
| 4 | 53 | 12.9% |
| 3 | 50 | 12.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 412 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| 2 | 206 | |
| 0 | 103 | |
| 4 | 53 | 12.9% |
| 3 | 50 | 12.1% |
month
Real number (ℝ)
High correlation
| Distinct | 12 |
|---|---|
| Distinct (%) | 11.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.7184466 |
| Minimum | 1 |
|---|---|
| Maximum | 12 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 4 |
| median | 7 |
| Q3 | 9 |
| 95-th percentile | 11 |
| Maximum | 12 |
| Range | 11 |
| Interquartile range (IQR) | 5 |
Descriptive statistics
| Standard deviation | 3.0595959 |
|---|---|
| Coefficient of variation (CV) | 0.45540228 |
| Kurtosis | -0.97415653 |
| Mean | 6.7184466 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | -0.10478997 |
| Sum | 692 |
| Variance | 9.361127 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=12)
| Value | Count | Frequency (%) |
| 9 | 11 | |
| 10 | 11 | |
| 7 | 11 | |
| 4 | 10 | |
| 5 | 10 | |
| 6 | 10 | |
| 8 | 10 | |
| 3 | 8 | |
| 11 | 7 | |
| 12 | 5 | |
| Other values (2) | 10 |
| Value | Count | Frequency (%) |
| 1 | 5 | |
| 2 | 5 | |
| 3 | 8 | |
| 4 | 10 | |
| 5 | 10 | |
| 6 | 10 | |
| 7 | 11 | |
| 8 | 10 | |
| 9 | 11 | |
| 10 | 11 |
| Value | Count | Frequency (%) |
| 12 | 5 | |
| 11 | 7 | |
| 10 | 11 | |
| 9 | 11 | |
| 8 | 10 | |
| 7 | 11 | |
| 6 | 10 | |
| 5 | 10 | |
| 4 | 10 | |
| 3 | 8 |
week
Real number (ℝ)
High correlation
| Distinct | 52 |
|---|---|
| Distinct (%) | 50.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 27.378641 |
| Minimum | 1 |
|---|---|
| Maximum | 52 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 5.1 |
| Q1 | 17 |
| median | 28 |
| Q3 | 38.5 |
| 95-th percentile | 47.9 |
| Maximum | 52 |
| Range | 51 |
| Interquartile range (IQR) | 21.5 |
Descriptive statistics
| Standard deviation | 13.263629 |
|---|---|
| Coefficient of variation (CV) | 0.4844517 |
| Kurtosis | -0.98537107 |
| Mean | 27.378641 |
| Median Absolute Deviation (MAD) | 11 |
| Skewness | -0.099663338 |
| Sum | 2820 |
| Variance | 175.92385 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 22 | 4 | 3.9% |
| 44 | 4 | 3.9% |
| 35 | 4 | 3.9% |
| 31 | 4 | 3.9% |
| 39 | 3 | 2.9% |
| 13 | 3 | 2.9% |
| 18 | 3 | 2.9% |
| 40 | 3 | 2.9% |
| 26 | 3 | 2.9% |
| 14 | 2 | 1.9% |
| Other values (42) | 70 |
| Value | Count | Frequency (%) |
| 1 | 1 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 1 | |
| 5 | 2 | |
| 6 | 1 | |
| 7 | 1 | |
| 8 | 1 | |
| 9 | 2 | |
| 10 | 1 |
| Value | Count | Frequency (%) |
| 52 | 1 | 1.0% |
| 51 | 1 | 1.0% |
| 50 | 1 | 1.0% |
| 49 | 1 | 1.0% |
| 48 | 2 | |
| 47 | 1 | 1.0% |
| 46 | 1 | 1.0% |
| 45 | 2 | |
| 44 | 4 | |
| 43 | 2 |
total_customers
Real number (ℝ)
High correlation
| Distinct | 36 |
|---|---|
| Distinct (%) | 35.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 24.271845 |
| Minimum | 2 |
|---|---|
| Maximum | 46 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 7.1 |
| Q1 | 19 |
| median | 25 |
| Q3 | 31 |
| 95-th percentile | 37.9 |
| Maximum | 46 |
| Range | 44 |
| Interquartile range (IQR) | 12 |
Descriptive statistics
| Standard deviation | 9.4414545 |
|---|---|
| Coefficient of variation (CV) | 0.38898792 |
| Kurtosis | -0.17715246 |
| Mean | 24.271845 |
| Median Absolute Deviation (MAD) | 6 |
| Skewness | -0.32135558 |
| Sum | 2500 |
| Variance | 89.141062 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=36)
| Value | Count | Frequency (%) |
| 22 | 9 | 8.7% |
| 25 | 7 | 6.8% |
| 32 | 7 | 6.8% |
| 26 | 6 | 5.8% |
| 30 | 6 | 5.8% |
| 28 | 4 | 3.9% |
| 31 | 4 | 3.9% |
| 24 | 4 | 3.9% |
| 19 | 3 | 2.9% |
| 18 | 3 | 2.9% |
| Other values (26) | 50 |
| Value | Count | Frequency (%) |
| 2 | 1 | 1.0% |
| 4 | 3 | |
| 5 | 1 | 1.0% |
| 7 | 1 | 1.0% |
| 8 | 1 | 1.0% |
| 9 | 1 | 1.0% |
| 10 | 2 | |
| 11 | 3 | |
| 12 | 3 | |
| 13 | 1 | 1.0% |
| Value | Count | Frequency (%) |
| 46 | 1 | 1.0% |
| 43 | 2 | 1.9% |
| 42 | 1 | 1.0% |
| 38 | 2 | 1.9% |
| 37 | 1 | 1.0% |
| 36 | 3 | |
| 35 | 2 | 1.9% |
| 34 | 2 | 1.9% |
| 33 | 3 | |
| 32 | 7 |
total_orders
Real number (ℝ)
High correlation
| Distinct | 90 |
|---|---|
| Distinct (%) | 87.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 254.65049 |
| Minimum | 32 |
|---|---|
| Maximum | 476 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 32 |
|---|---|
| 5-th percentile | 78.4 |
| Q1 | 193.5 |
| median | 262 |
| Q3 | 328.5 |
| 95-th percentile | 400 |
| Maximum | 476 |
| Range | 444 |
| Interquartile range (IQR) | 135 |
Descriptive statistics
| Standard deviation | 102.75725 |
|---|---|
| Coefficient of variation (CV) | 0.40352271 |
| Kurtosis | -0.36630303 |
| Mean | 254.65049 |
| Median Absolute Deviation (MAD) | 69 |
| Skewness | -0.22707977 |
| Sum | 26229 |
| Variance | 10559.053 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 229 | 3 | 2.9% |
| 400 | 2 | 1.9% |
| 122 | 2 | 1.9% |
| 293 | 2 | 1.9% |
| 224 | 2 | 1.9% |
| 337 | 2 | 1.9% |
| 95 | 2 | 1.9% |
| 287 | 2 | 1.9% |
| 254 | 2 | 1.9% |
| 282 | 2 | 1.9% |
| Other values (80) | 82 |
| Value | Count | Frequency (%) |
| 32 | 1 | |
| 36 | 1 | |
| 37 | 1 | |
| 55 | 1 | |
| 59 | 1 | |
| 78 | 1 | |
| 82 | 1 | |
| 95 | 2 | |
| 96 | 1 | |
| 109 | 2 |
| Value | Count | Frequency (%) |
| 476 | 1 | |
| 472 | 1 | |
| 464 | 1 | |
| 444 | 1 | |
| 436 | 1 | |
| 400 | 2 | |
| 384 | 1 | |
| 379 | 1 | |
| 376 | 1 | |
| 372 | 1 |
agg_aov
Real number (ℝ)
Unique
| Distinct | 103 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1100.289 |
| Minimum | 758.55221 |
|---|---|
| Maximum | 1416.1912 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 758.55221 |
|---|---|
| 5-th percentile | 854.21946 |
| Q1 | 1032.9705 |
| median | 1103.6575 |
| Q3 | 1176.1454 |
| 95-th percentile | 1310.176 |
| Maximum | 1416.1912 |
| Range | 657.63895 |
| Interquartile range (IQR) | 143.17482 |
Descriptive statistics
| Standard deviation | 131.66769 |
|---|---|
| Coefficient of variation (CV) | 0.11966646 |
| Kurtosis | 0.28417074 |
| Mean | 1100.289 |
| Median Absolute Deviation (MAD) | 74.090192 |
| Skewness | -0.36067182 |
| Sum | 113329.77 |
| Variance | 17336.381 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 1219.826667 | 1 | 1.0% |
| 1103.348765 | 1 | 1.0% |
| 1070.18566 | 1 | 1.0% |
| 1095.342963 | 1 | 1.0% |
| 1140.620118 | 1 | 1.0% |
| 1261.691786 | 1 | 1.0% |
| 1140.321304 | 1 | 1.0% |
| 852.412963 | 1 | 1.0% |
| 1116.843898 | 1 | 1.0% |
| 1220.493214 | 1 | 1.0% |
| Other values (93) | 93 |
| Value | Count | Frequency (%) |
| 758.5522059 | 1 | |
| 779.0398039 | 1 | |
| 786.8245783 | 1 | |
| 789.685 | 1 | |
| 846.6886792 | 1 | |
| 852.412963 | 1 | |
| 870.4779104 | 1 | |
| 886.2067308 | 1 | |
| 894.2468966 | 1 | |
| 898.8004762 | 1 |
| Value | Count | Frequency (%) |
| 1416.191154 | 1 | |
| 1360.136875 | 1 | |
| 1339.797234 | 1 | |
| 1325.930833 | 1 | |
| 1318.101449 | 1 | |
| 1311.140714 | 1 | |
| 1301.493733 | 1 | |
| 1299.927474 | 1 | |
| 1286.19375 | 1 | |
| 1277.586364 | 1 |
total_campaigns
Real number (ℝ)
High correlation
| Distinct | 7 |
|---|---|
| Distinct (%) | 6.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 52.427184 |
| Minimum | 9 |
|---|---|
| Maximum | 63 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 9 |
|---|---|
| 5-th percentile | 18 |
| Q1 | 45 |
| median | 63 |
| Q3 | 63 |
| 95-th percentile | 63 |
| Maximum | 63 |
| Range | 54 |
| Interquartile range (IQR) | 18 |
Descriptive statistics
| Standard deviation | 17.068261 |
|---|---|
| Coefficient of variation (CV) | 0.32556127 |
| Kurtosis | 0.26500956 |
| Mean | 52.427184 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | -1.3179305 |
| Sum | 5400 |
| Variance | 291.32553 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=7)
| Value | Count | Frequency (%) |
| 63 | 69 | |
| 27 | 8 | 7.8% |
| 36 | 7 | 6.8% |
| 18 | 6 | 5.8% |
| 45 | 5 | 4.9% |
| 9 | 4 | 3.9% |
| 54 | 4 | 3.9% |
| Value | Count | Frequency (%) |
| 9 | 4 | 3.9% |
| 18 | 6 | 5.8% |
| 27 | 8 | 7.8% |
| 36 | 7 | 6.8% |
| 45 | 5 | 4.9% |
| 54 | 4 | 3.9% |
| 63 | 69 |
| Value | Count | Frequency (%) |
| 63 | 69 | |
| 54 | 4 | 3.9% |
| 45 | 5 | 4.9% |
| 36 | 7 | 6.8% |
| 27 | 8 | 7.8% |
| 18 | 6 | 5.8% |
| 9 | 4 | 3.9% |
total_impressions
Real number (ℝ)
High correlation Unique
| Distinct | 103 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 286287.48 |
| Minimum | 38857 |
|---|---|
| Maximum | 388469 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 38857 |
|---|---|
| 5-th percentile | 85158.2 |
| Q1 | 230108 |
| median | 336363 |
| Q3 | 351173.5 |
| 95-th percentile | 372191.4 |
| Maximum | 388469 |
| Range | 349612 |
| Interquartile range (IQR) | 121065.5 |
Descriptive statistics
| Standard deviation | 96633.445 |
|---|---|
| Coefficient of variation (CV) | 0.3375399 |
| Kurtosis | 0.018992335 |
| Mean | 286287.48 |
| Median Absolute Deviation (MAD) | 21346 |
| Skewness | -1.1864944 |
| Sum | 29487610 |
| Variance | 9.3380228 × 109 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 169828 | 1 | 1.0% |
| 340251 | 1 | 1.0% |
| 231460 | 1 | 1.0% |
| 108768 | 1 | 1.0% |
| 351381 | 1 | 1.0% |
| 357259 | 1 | 1.0% |
| 358844 | 1 | 1.0% |
| 340708 | 1 | 1.0% |
| 331774 | 1 | 1.0% |
| 336363 | 1 | 1.0% |
| Other values (93) | 93 |
| Value | Count | Frequency (%) |
| 38857 | 1 | |
| 50126 | 1 | |
| 52949 | 1 | |
| 57990 | 1 | |
| 83558 | 1 | |
| 84955 | 1 | |
| 86987 | 1 | |
| 97191 | 1 | |
| 108768 | 1 | |
| 110681 | 1 |
| Value | Count | Frequency (%) |
| 388469 | 1 | |
| 385816 | 1 | |
| 383143 | 1 | |
| 380349 | 1 | |
| 374915 | 1 | |
| 372464 | 1 | |
| 369738 | 1 | |
| 369385 | 1 | |
| 367757 | 1 | |
| 367166 | 1 |
total_clicks
Real number (ℝ)
High correlation
| Distinct | 102 |
|---|---|
| Distinct (%) | 99.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 28875.194 |
| Minimum | 4106 |
|---|---|
| Maximum | 38875 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 4106 |
|---|---|
| 5-th percentile | 9881.3 |
| Q1 | 24530 |
| median | 33130 |
| Q3 | 35439 |
| 95-th percentile | 37495.6 |
| Maximum | 38875 |
| Range | 34769 |
| Interquartile range (IQR) | 10909 |
Descriptive statistics
| Standard deviation | 9504.7583 |
|---|---|
| Coefficient of variation (CV) | 0.3291669 |
| Kurtosis | 0.1241945 |
| Mean | 28875.194 |
| Median Absolute Deviation (MAD) | 3386 |
| Skewness | -1.1820024 |
| Sum | 2974145 |
| Variance | 90340430 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 34661 | 2 | 1.9% |
| 15068 | 1 | 1.0% |
| 25405 | 1 | 1.0% |
| 9852 | 1 | 1.0% |
| 34418 | 1 | 1.0% |
| 35455 | 1 | 1.0% |
| 34551 | 1 | 1.0% |
| 32193 | 1 | 1.0% |
| 34667 | 1 | 1.0% |
| 31901 | 1 | 1.0% |
| Other values (92) | 92 |
| Value | Count | Frequency (%) |
| 4106 | 1 | |
| 4425 | 1 | |
| 5151 | 1 | |
| 5919 | 1 | |
| 9464 | 1 | |
| 9852 | 1 | |
| 10145 | 1 | |
| 10581 | 1 | |
| 10907 | 1 | |
| 11537 | 1 |
| Value | Count | Frequency (%) |
| 38875 | 1 | |
| 38746 | 1 | |
| 38038 | 1 | |
| 37739 | 1 | |
| 37531 | 1 | |
| 37496 | 1 | |
| 37492 | 1 | |
| 37415 | 1 | |
| 37410 | 1 | |
| 37356 | 1 |
total_conversions
Real number (ℝ)
High correlation
| Distinct | 98 |
|---|---|
| Distinct (%) | 95.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2893.5728 |
| Minimum | 402 |
|---|---|
| Maximum | 3953 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 402 |
|---|---|
| 5-th percentile | 935.3 |
| Q1 | 2290 |
| median | 3332 |
| Q3 | 3565.5 |
| 95-th percentile | 3707.5 |
| Maximum | 3953 |
| Range | 3551 |
| Interquartile range (IQR) | 1275.5 |
Descriptive statistics
| Standard deviation | 941.25878 |
|---|---|
| Coefficient of variation (CV) | 0.32529293 |
| Kurtosis | 0.13531068 |
| Mean | 2893.5728 |
| Median Absolute Deviation (MAD) | 274 |
| Skewness | -1.2041356 |
| Sum | 298038 |
| Variance | 885968.09 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 3331 | 2 | 1.9% |
| 3678 | 2 | 1.9% |
| 3603 | 2 | 1.9% |
| 3253 | 2 | 1.9% |
| 3632 | 2 | 1.9% |
| 1586 | 1 | 1.0% |
| 3466 | 1 | 1.0% |
| 3492 | 1 | 1.0% |
| 3757 | 1 | 1.0% |
| 931 | 1 | 1.0% |
| Other values (88) | 88 |
| Value | Count | Frequency (%) |
| 402 | 1 | |
| 538 | 1 | |
| 599 | 1 | |
| 692 | 1 | |
| 922 | 1 | |
| 931 | 1 | |
| 974 | 1 | |
| 1042 | 1 | |
| 1145 | 1 | |
| 1165 | 1 |
| Value | Count | Frequency (%) |
| 3953 | 1 | |
| 3820 | 1 | |
| 3757 | 1 | |
| 3751 | 1 | |
| 3709 | 1 | |
| 3708 | 1 | |
| 3703 | 1 | |
| 3678 | 2 | |
| 3677 | 1 | |
| 3664 | 1 |
total_spend
Real number (ℝ)
High correlation Unique
| Distinct | 103 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 158445.03 |
| Minimum | 23086.51 |
|---|---|
| Maximum | 213248.87 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 23086.51 |
|---|---|
| 5-th percentile | 49108.854 |
| Q1 | 130284.74 |
| median | 184506.03 |
| Q3 | 193318.36 |
| 95-th percentile | 200881.81 |
| Maximum | 213248.87 |
| Range | 190162.36 |
| Interquartile range (IQR) | 63033.63 |
Descriptive statistics
| Standard deviation | 52395.833 |
|---|---|
| Coefficient of variation (CV) | 0.33068776 |
| Kurtosis | 0.17991233 |
| Mean | 158445.03 |
| Median Absolute Deviation (MAD) | 12651.71 |
| Skewness | -1.2362952 |
| Sum | 16319838 |
| Variance | 2.7453233 × 109 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 80695.52 | 1 | 1.0% |
| 197122.33 | 1 | 1.0% |
| 133515.46 | 1 | 1.0% |
| 60599.81 | 1 | 1.0% |
| 194767.81 | 1 | 1.0% |
| 198186.7 | 1 | 1.0% |
| 198505.09 | 1 | 1.0% |
| 178647.29 | 1 | 1.0% |
| 197021.34 | 1 | 1.0% |
| 186021.16 | 1 | 1.0% |
| Other values (93) | 93 |
| Value | Count | Frequency (%) |
| 23086.51 | 1 | |
| 27539.42 | 1 | |
| 28027.13 | 1 | |
| 28623 | 1 | |
| 46274.69 | 1 | |
| 48609.25 | 1 | |
| 53605.29 | 1 | |
| 54274.48 | 1 | |
| 55189.37 | 1 | |
| 60599.81 | 1 |
| Value | Count | Frequency (%) |
| 213248.87 | 1 | |
| 211111.75 | 1 | |
| 208447.92 | 1 | |
| 207726.83 | 1 | |
| 204105.78 | 1 | |
| 200882.9 | 1 | |
| 200871.98 | 1 | |
| 200610.64 | 1 | |
| 200007.29 | 1 | |
| 199480.69 | 1 |
total_revenue
Real number (ℝ)
High correlation Unique
| Distinct | 103 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 312557.35 |
| Minimum | 49331.8 |
|---|---|
| Maximum | 421021.03 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 49331.8 |
|---|---|
| 5-th percentile | 101029.19 |
| Q1 | 246231.92 |
| median | 361193.02 |
| Q3 | 382419 |
| 95-th percentile | 405550.77 |
| Maximum | 421021.03 |
| Range | 371689.23 |
| Interquartile range (IQR) | 136187.08 |
Descriptive statistics
| Standard deviation | 104354.11 |
|---|---|
| Coefficient of variation (CV) | 0.33387188 |
| Kurtosis | 0.15694646 |
| Mean | 312557.35 |
| Median Absolute Deviation (MAD) | 29951.23 |
| Skewness | -1.2142959 |
| Sum | 32193407 |
| Variance | 1.088978 × 1010 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 172823.03 | 1 | 1.0% |
| 373701.77 | 1 | 1.0% |
| 254295.6 | 1 | 1.0% |
| 102264.01 | 1 | 1.0% |
| 405625.46 | 1 | 1.0% |
| 374999.15 | 1 | 1.0% |
| 350049 | 1 | 1.0% |
| 376385.81 | 1 | 1.0% |
| 363843.73 | 1 | 1.0% |
| 415212.78 | 1 | 1.0% |
| Other values (93) | 93 |
| Value | Count | Frequency (%) |
| 49331.8 | 1 | |
| 50047.63 | 1 | |
| 51442.16 | 1 | |
| 53558.69 | 1 | |
| 91079.68 | 1 | |
| 100891.99 | 1 | |
| 102264.01 | 1 | |
| 103458.07 | 1 | |
| 108922.18 | 1 | |
| 120891.71 | 1 |
| Value | Count | Frequency (%) |
| 421021.03 | 1 | |
| 415212.78 | 1 | |
| 414322.52 | 1 | |
| 408981.7 | 1 | |
| 406125.91 | 1 | |
| 405625.46 | 1 | |
| 404878.55 | 1 | |
| 404618.72 | 1 | |
| 403604.22 | 1 | |
| 403313.89 | 1 |
num_apps
Real number (ℝ)
High correlation
| Distinct | 20 |
|---|---|
| Distinct (%) | 19.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 13.339806 |
| Minimum | 2 |
|---|---|
| Maximum | 22 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 4 |
| Q1 | 10 |
| median | 14 |
| Q3 | 17 |
| 95-th percentile | 19 |
| Maximum | 22 |
| Range | 20 |
| Interquartile range (IQR) | 7 |
Descriptive statistics
| Standard deviation | 4.7928734 |
|---|---|
| Coefficient of variation (CV) | 0.35929109 |
| Kurtosis | -0.49221229 |
| Mean | 13.339806 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | -0.61238217 |
| Sum | 1374 |
| Variance | 22.971635 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=20)
| Value | Count | Frequency (%) |
| 14 | 14 | |
| 18 | 10 | |
| 16 | 10 | |
| 17 | 10 | |
| 19 | 8 | 7.8% |
| 13 | 7 | 6.8% |
| 7 | 7 | 6.8% |
| 9 | 5 | 4.9% |
| 15 | 5 | 4.9% |
| 10 | 4 | 3.9% |
| Other values (10) | 23 |
| Value | Count | Frequency (%) |
| 2 | 2 | 1.9% |
| 3 | 2 | 1.9% |
| 4 | 3 | |
| 6 | 3 | |
| 7 | 7 | |
| 8 | 3 | |
| 9 | 5 | |
| 10 | 4 | |
| 11 | 3 | |
| 12 | 3 |
| Value | Count | Frequency (%) |
| 22 | 1 | 1.0% |
| 21 | 1 | 1.0% |
| 20 | 2 | 1.9% |
| 19 | 8 | |
| 18 | 10 | |
| 17 | 10 | |
| 16 | 10 | |
| 15 | 5 | 4.9% |
| 14 | 14 | |
| 13 | 7 |
num_emails
Real number (ℝ)
High correlation
| Distinct | 22 |
|---|---|
| Distinct (%) | 21.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 13.038835 |
| Minimum | 1 |
|---|---|
| Maximum | 24 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 3 |
| Q1 | 10.5 |
| median | 14 |
| Q3 | 16 |
| 95-th percentile | 20 |
| Maximum | 24 |
| Range | 23 |
| Interquartile range (IQR) | 5.5 |
Descriptive statistics
| Standard deviation | 4.9723201 |
|---|---|
| Coefficient of variation (CV) | 0.38134696 |
| Kurtosis | -0.28407895 |
| Mean | 13.038835 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | -0.46713106 |
| Sum | 1343 |
| Variance | 24.723967 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=22)
| Value | Count | Frequency (%) |
| 16 | 11 | |
| 14 | 10 | 9.7% |
| 13 | 10 | 9.7% |
| 12 | 8 | 7.8% |
| 15 | 8 | 7.8% |
| 17 | 8 | 7.8% |
| 6 | 7 | 6.8% |
| 8 | 6 | 5.8% |
| 19 | 5 | 4.9% |
| 3 | 5 | 4.9% |
| Other values (12) | 25 |
| Value | Count | Frequency (%) |
| 1 | 1 | 1.0% |
| 2 | 1 | 1.0% |
| 3 | 5 | |
| 5 | 1 | 1.0% |
| 6 | 7 | |
| 7 | 2 | 1.9% |
| 8 | 6 | |
| 9 | 1 | 1.0% |
| 10 | 2 | 1.9% |
| 11 | 5 |
| Value | Count | Frequency (%) |
| 24 | 1 | 1.0% |
| 22 | 1 | 1.0% |
| 21 | 3 | 2.9% |
| 20 | 2 | 1.9% |
| 19 | 5 | |
| 18 | 5 | |
| 17 | 8 | |
| 16 | 11 | |
| 15 | 8 | |
| 14 | 10 |
num_smss
Real number (ℝ)
High correlation
| Distinct | 24 |
|---|---|
| Distinct (%) | 23.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 13.009709 |
| Minimum | 1 |
|---|---|
| Maximum | 26 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 3 |
| Q1 | 9 |
| median | 14 |
| Q3 | 17 |
| 95-th percentile | 20.9 |
| Maximum | 26 |
| Range | 25 |
| Interquartile range (IQR) | 8 |
Descriptive statistics
| Standard deviation | 5.7180402 |
|---|---|
| Coefficient of variation (CV) | 0.439521 |
| Kurtosis | -0.56215808 |
| Mean | 13.009709 |
| Median Absolute Deviation (MAD) | 4 |
| Skewness | -0.43446145 |
| Sum | 1340 |
| Variance | 32.695983 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=24)
| Value | Count | Frequency (%) |
| 18 | 10 | 9.7% |
| 14 | 10 | 9.7% |
| 17 | 8 | 7.8% |
| 16 | 8 | 7.8% |
| 15 | 8 | 7.8% |
| 19 | 6 | 5.8% |
| 13 | 6 | 5.8% |
| 12 | 6 | 5.8% |
| 8 | 5 | 4.9% |
| 3 | 4 | 3.9% |
| Other values (14) | 32 |
| Value | Count | Frequency (%) |
| 1 | 2 | 1.9% |
| 2 | 3 | |
| 3 | 4 | |
| 4 | 4 | |
| 5 | 3 | |
| 6 | 2 | 1.9% |
| 7 | 2 | 1.9% |
| 8 | 5 | |
| 9 | 4 | |
| 10 | 1 | 1.0% |
| Value | Count | Frequency (%) |
| 26 | 1 | 1.0% |
| 23 | 1 | 1.0% |
| 22 | 3 | 2.9% |
| 21 | 1 | 1.0% |
| 20 | 2 | 1.9% |
| 19 | 6 | |
| 18 | 10 | |
| 17 | 8 | |
| 16 | 8 | |
| 15 | 8 |
Social Media
Real number (ℝ)
High correlation
| Distinct | 24 |
|---|---|
| Distinct (%) | 23.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 13.038835 |
| Minimum | 0 |
|---|---|
| Maximum | 25 |
| Zeros | 1 |
| Zeros (%) | 1.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 3 |
| Q1 | 10 |
| median | 14 |
| Q3 | 16 |
| 95-th percentile | 21 |
| Maximum | 25 |
| Range | 25 |
| Interquartile range (IQR) | 6 |
Descriptive statistics
| Standard deviation | 5.269078 |
|---|---|
| Coefficient of variation (CV) | 0.4041065 |
| Kurtosis | -0.075756263 |
| Mean | 13.038835 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | -0.38683239 |
| Sum | 1343 |
| Variance | 27.763183 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=24)
| Value | Count | Frequency (%) |
| 14 | 16 | |
| 16 | 10 | 9.7% |
| 13 | 10 | 9.7% |
| 17 | 7 | 6.8% |
| 12 | 6 | 5.8% |
| 21 | 6 | 5.8% |
| 11 | 5 | 4.9% |
| 15 | 5 | 4.9% |
| 8 | 4 | 3.9% |
| 3 | 4 | 3.9% |
| Other values (14) | 30 |
| Value | Count | Frequency (%) |
| 0 | 1 | 1.0% |
| 2 | 3 | |
| 3 | 4 | |
| 4 | 2 | |
| 5 | 2 | |
| 6 | 1 | 1.0% |
| 7 | 3 | |
| 8 | 4 | |
| 9 | 4 | |
| 10 | 3 |
| Value | Count | Frequency (%) |
| 25 | 1 | 1.0% |
| 24 | 1 | 1.0% |
| 22 | 1 | 1.0% |
| 21 | 6 | |
| 20 | 1 | 1.0% |
| 19 | 4 | 3.9% |
| 18 | 3 | 2.9% |
| 17 | 7 | |
| 16 | 10 | |
| 15 | 5 |
roas
Real number (ℝ)
| Distinct | 49 |
|---|---|
| Distinct (%) | 47.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1.9743689 |
| Minimum | 1.66 |
|---|---|
| Maximum | 2.61 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 956.0 B |
Quantile statistics
| Minimum | 1.66 |
|---|---|
| 5-th percentile | 1.713 |
| Q1 | 1.87 |
| median | 1.97 |
| Q3 | 2.08 |
| 95-th percentile | 2.23 |
| Maximum | 2.61 |
| Range | 0.95 |
| Interquartile range (IQR) | 0.21 |
Descriptive statistics
| Standard deviation | 0.16347135 |
|---|---|
| Coefficient of variation (CV) | 0.08279676 |
| Kurtosis | 1.1725225 |
| Mean | 1.9743689 |
| Median Absolute Deviation (MAD) | 0.11 |
| Skewness | 0.54299817 |
| Sum | 203.36 |
| Variance | 0.026722882 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=49)
| Value | Count | Frequency (%) |
| 1.9 | 6 | 5.8% |
| 2.03 | 6 | 5.8% |
| 1.96 | 6 | 5.8% |
| 1.97 | 5 | 4.9% |
| 1.87 | 4 | 3.9% |
| 2.08 | 4 | 3.9% |
| 2.23 | 3 | 2.9% |
| 1.85 | 3 | 2.9% |
| 2.14 | 3 | 2.9% |
| 1.79 | 3 | 2.9% |
| Other values (39) | 60 |
| Value | Count | Frequency (%) |
| 1.66 | 1 | 1.0% |
| 1.68 | 1 | 1.0% |
| 1.69 | 1 | 1.0% |
| 1.7 | 2 | |
| 1.71 | 1 | 1.0% |
| 1.74 | 1 | 1.0% |
| 1.75 | 1 | 1.0% |
| 1.76 | 3 | |
| 1.77 | 1 | 1.0% |
| 1.78 | 2 |
| Value | Count | Frequency (%) |
| 2.61 | 1 | 1.0% |
| 2.33 | 1 | 1.0% |
| 2.31 | 1 | 1.0% |
| 2.25 | 1 | 1.0% |
| 2.24 | 1 | 1.0% |
| 2.23 | 3 | |
| 2.19 | 1 | 1.0% |
| 2.18 | 1 | 1.0% |
| 2.17 | 1 | 1.0% |
| 2.16 | 1 | 1.0% |
Interactions
Correlations
| Social Media | agg_aov | month | num_apps | num_emails | num_smss | roas | total_campaigns | total_clicks | total_conversions | total_customers | total_impressions | total_orders | total_revenue | total_spend | week | year | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Social Media | 1.000 | 0.039 | 0.108 | 0.393 | 0.356 | 0.439 | 0.048 | 0.729 | 0.564 | 0.625 | 0.612 | 0.655 | 0.612 | 0.575 | 0.544 | 0.117 | 0.000 |
| agg_aov | 0.039 | 1.000 | -0.037 | -0.099 | -0.076 | 0.029 | 0.061 | -0.005 | 0.111 | 0.016 | 0.026 | 0.119 | -0.030 | 0.064 | -0.039 | -0.039 | 0.246 |
| month | 0.108 | -0.037 | 1.000 | -0.113 | -0.147 | -0.056 | 0.008 | -0.086 | -0.028 | -0.064 | -0.087 | 0.022 | -0.063 | -0.078 | -0.113 | 0.994 | 0.261 |
| num_apps | 0.393 | -0.099 | -0.113 | 1.000 | 0.430 | 0.583 | 0.086 | 0.764 | 0.613 | 0.643 | 0.586 | 0.608 | 0.593 | 0.608 | 0.655 | -0.116 | 0.000 |
| num_emails | 0.356 | -0.076 | -0.147 | 0.430 | 1.000 | 0.361 | 0.096 | 0.683 | 0.563 | 0.596 | 0.569 | 0.584 | 0.544 | 0.640 | 0.654 | -0.139 | 0.151 |
| num_smss | 0.439 | 0.029 | -0.056 | 0.583 | 0.361 | 1.000 | 0.085 | 0.790 | 0.733 | 0.625 | 0.504 | 0.604 | 0.475 | 0.658 | 0.620 | -0.063 | 0.000 |
| roas | 0.048 | 0.061 | 0.008 | 0.086 | 0.096 | 0.085 | 1.000 | 0.081 | 0.120 | -0.046 | 0.062 | 0.115 | 0.031 | 0.382 | -0.166 | 0.020 | 0.220 |
| total_campaigns | 0.729 | -0.005 | -0.086 | 0.764 | 0.683 | 0.790 | 0.081 | 1.000 | 0.834 | 0.836 | 0.733 | 0.819 | 0.708 | 0.836 | 0.835 | -0.083 | 0.000 |
| total_clicks | 0.564 | 0.111 | -0.028 | 0.613 | 0.563 | 0.733 | 0.120 | 0.834 | 1.000 | 0.714 | 0.610 | 0.696 | 0.596 | 0.768 | 0.723 | -0.028 | 0.000 |
| total_conversions | 0.625 | 0.016 | -0.064 | 0.643 | 0.596 | 0.625 | -0.046 | 0.836 | 0.714 | 1.000 | 0.622 | 0.640 | 0.659 | 0.640 | 0.739 | -0.061 | 0.000 |
| total_customers | 0.612 | 0.026 | -0.087 | 0.586 | 0.569 | 0.504 | 0.062 | 0.733 | 0.610 | 0.622 | 1.000 | 0.650 | 0.948 | 0.603 | 0.633 | -0.082 | 0.345 |
| total_impressions | 0.655 | 0.119 | 0.022 | 0.608 | 0.584 | 0.604 | 0.115 | 0.819 | 0.696 | 0.640 | 0.650 | 1.000 | 0.610 | 0.719 | 0.680 | 0.031 | 0.000 |
| total_orders | 0.612 | -0.030 | -0.063 | 0.593 | 0.544 | 0.475 | 0.031 | 0.708 | 0.596 | 0.659 | 0.948 | 0.610 | 1.000 | 0.562 | 0.632 | -0.062 | 0.117 |
| total_revenue | 0.575 | 0.064 | -0.078 | 0.608 | 0.640 | 0.658 | 0.382 | 0.836 | 0.768 | 0.640 | 0.603 | 0.719 | 0.562 | 1.000 | 0.739 | -0.081 | 0.000 |
| total_spend | 0.544 | -0.039 | -0.113 | 0.655 | 0.654 | 0.620 | -0.166 | 0.835 | 0.723 | 0.739 | 0.633 | 0.680 | 0.632 | 0.739 | 1.000 | -0.119 | 0.000 |
| week | 0.117 | -0.039 | 0.994 | -0.116 | -0.139 | -0.063 | 0.020 | -0.083 | -0.028 | -0.061 | -0.082 | 0.031 | -0.062 | -0.081 | -0.119 | 1.000 | 0.293 |
| year | 0.000 | 0.246 | 0.261 | 0.000 | 0.151 | 0.000 | 0.220 | 0.000 | 0.000 | 0.000 | 0.345 | 0.000 | 0.117 | 0.000 | 0.000 | 0.293 | 1.000 |
Missing values
A simple visualization of nullity by column.
Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.
Sample
| year | month | week | total_customers | total_orders | agg_aov | total_campaigns | total_impressions | total_clicks | total_conversions | total_spend | total_revenue | num_apps | num_emails | num_smss | Social Media | roas | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2023 | 3 | 11 | 21 | 198 | 1219.826667 | 27 | 169828 | 15068 | 1586 | 80695.52 | 172823.03 | 9 | 6 | 3 | 9 | 2.14 |
| 1 | 2023 | 3 | 12 | 31 | 379 | 1103.348765 | 63 | 340251 | 35455 | 3757 | 197122.33 | 373701.77 | 13 | 21 | 17 | 12 | 1.90 |
| 2 | 2023 | 3 | 13 | 22 | 229 | 1070.185660 | 45 | 231460 | 25405 | 2743 | 133515.46 | 254295.60 | 9 | 13 | 16 | 7 | 1.90 |
| 3 | 2023 | 4 | 13 | 9 | 82 | 1095.342963 | 18 | 108768 | 9852 | 931 | 60599.81 | 102264.01 | 7 | 3 | 3 | 5 | 1.69 |
| 4 | 2023 | 4 | 14 | 36 | 400 | 1140.620118 | 63 | 351381 | 34418 | 3678 | 194767.81 | 405625.46 | 13 | 14 | 17 | 19 | 2.08 |
| 5 | 2023 | 4 | 15 | 29 | 261 | 1261.691786 | 63 | 357259 | 34551 | 3657 | 198186.70 | 374999.15 | 18 | 14 | 19 | 12 | 1.89 |
| 6 | 2023 | 4 | 16 | 25 | 276 | 1140.321304 | 63 | 358844 | 32193 | 3466 | 198505.09 | 350049.00 | 22 | 12 | 14 | 15 | 1.76 |
| 7 | 2023 | 4 | 17 | 21 | 193 | 852.412963 | 63 | 340708 | 31901 | 3492 | 178647.29 | 376385.81 | 14 | 16 | 16 | 17 | 2.11 |
| 8 | 2023 | 5 | 18 | 20 | 246 | 1116.843898 | 63 | 331774 | 34667 | 3342 | 197021.34 | 363843.73 | 16 | 15 | 18 | 14 | 1.85 |
| 9 | 2023 | 5 | 19 | 22 | 174 | 1220.493214 | 63 | 336363 | 36071 | 3228 | 186021.16 | 415212.78 | 14 | 16 | 19 | 14 | 2.23 |
| year | month | week | total_customers | total_orders | agg_aov | total_campaigns | total_impressions | total_clicks | total_conversions | total_spend | total_revenue | num_apps | num_emails | num_smss | Social Media | roas | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 93 | 2024 | 9 | 38 | 36 | 364 | 1192.133803 | 63 | 306554 | 34684 | 3353 | 193469.08 | 376238.18 | 17 | 12 | 14 | 20 | 1.94 |
| 94 | 2024 | 9 | 39 | 38 | 464 | 1103.657500 | 63 | 337383 | 36551 | 3600 | 200871.98 | 384387.64 | 16 | 19 | 17 | 11 | 1.91 |
| 95 | 2024 | 9 | 40 | 4 | 59 | 1154.773000 | 9 | 50126 | 5919 | 599 | 27539.42 | 49331.80 | 3 | 1 | 2 | 3 | 1.79 |
| 96 | 2024 | 10 | 40 | 33 | 400 | 913.696628 | 54 | 286898 | 30428 | 2759 | 156607.07 | 317924.72 | 13 | 16 | 13 | 12 | 2.03 |
| 97 | 2024 | 10 | 41 | 28 | 319 | 1301.493733 | 63 | 341468 | 36679 | 3632 | 199480.69 | 399898.12 | 18 | 12 | 17 | 16 | 2.00 |
| 98 | 2024 | 10 | 42 | 33 | 361 | 1050.838824 | 63 | 339399 | 37739 | 3603 | 180789.02 | 355748.22 | 16 | 14 | 16 | 17 | 1.97 |
| 99 | 2024 | 10 | 43 | 32 | 290 | 1137.433125 | 63 | 369738 | 33130 | 3204 | 191352.91 | 374875.43 | 16 | 15 | 16 | 16 | 1.96 |
| 100 | 2024 | 10 | 44 | 14 | 139 | 1185.816765 | 36 | 152418 | 19551 | 2074 | 92676.86 | 214216.38 | 12 | 13 | 11 | 0 | 2.31 |
| 101 | 2024 | 11 | 44 | 12 | 109 | 894.246897 | 27 | 167654 | 16606 | 1486 | 82122.99 | 156076.92 | 7 | 12 | 5 | 3 | 1.90 |
| 102 | 2024 | 11 | 45 | 5 | 55 | 1252.450000 | 18 | 83558 | 10581 | 1145 | 53605.29 | 100891.99 | 7 | 3 | 4 | 4 | 1.88 |